Are you looking to create a unique social media brand but don't know where to start? Don't fall into the Canva template trap! While Canva templates may seem like a great way to get started quickly and easily, they can ultimately detract from the authenticity of your brand. In this blog post, we'll explore why you should avoid Canva templates and how to create a unique social media brand.
The Problem with Canva Templates
Canva templates are often used by business owners for their social media content. It’s an easy way to create engaging visuals without having to do a lot of design work. The downside, however, is that these templates are generic and look the same across different platforms. They may be easy to create but they lack in originality and uniqueness.
Moreover, Canva’s free templates are limited in terms of design options. You don’t have the ability to customize fonts, colors, or images to your exact specifications. This means you can’t make your brand stand out from the rest – you’ll just end up blending in with all the other templates.
Using a Canva template also makes it difficult to build brand recognition and loyalty. Your followers will recognize the template, but not necessarily associate it with your company. Plus, if someone else uses the same template for their own business, there’s nothing stopping them from stealing your ideas and claiming them as their own.
How to Get Started Creating Your Own Social Media Brand
A unique brand on social media is an essential part of success as a business. Many entrepreneurs may feel overwhelmed by the idea of creating something entirely from scratch, and Canva templates can be seen as an easier route.
However, it’s important to consider how using templates can limit your potential for standing out in a crowded digital landscape. So, how can you create your own distinct social media brand using Canva and stand out from the crowd? Here are some tips for getting started:
1. Establish Your Brand Values and Tone of Voice
Before getting into the design aspect, it’s important to define the key values of your brand and the tone of voice you will use to communicate them. Establishing these elements early on will help to inform your design decisions.
2. Set Up a Visual Identity
Your visual identity is the overall look and feel of your brand. This includes everything from your logo and color palette to your fonts and imagery. All of these elements should work together to create a consistent aesthetic across all platforms.
3. Create a Style Guide
A style guide is a set of rules that dictate how to use your visual identity correctly. This should include information such as how to correctly use and display your logo, what font sizes to use, etc. Having a style guide in place ensures that everyone working with your brand maintains consistency.
4. Develop Brand Templates
Once you have established your visual identity and style guide, you can start creating your own custom templates. These can be used as starting points when creating new content and can be adapted to fit each platform you are using.
Tips for Creating a Unique Social Media Brand with Canva
Once you had established your brand value, and tone and created your brand identity and style, you want to set up your brand kit on Canva.
Drag and drop your brand logo, brand colors, and even your own fonts to your Brand Kit. Once stored, you can apply them across all your designs. Plus with one click, you can update any design to ensure ongoing consistency.
1. Setup your color pallet
2. Upload your brand elements (logo, icons, patterns, etc.)
3. Upload and use your brand fonts
To stay on-brand with every design, Brand Kit allows you to build your brand from scratch or add your existing brand assets. You can access pre-set brand fonts, brand logos, brand colors, and pre-designed brand templates, from corporate design templates to creative presentations. The Brand Kit ensures brand consistency across all your collateral.
Creating a unique social media brand is a great way to make a positive impression on your audience and help you stand out from the crowd. While Canva templates can be helpful in getting started, they do not allow you to create something truly unique. By taking the time to create your own design elements and craft your own look, you can build a strong brand identity that will serve as the foundation for all of your social media content.
If you want additional support in defining your sound social media brand and strategy, don't hesitate to reach out to me for support.