First we need to understand that quality visual content dominates on Facebook. There is a massive amount of information shared on Facebook every hour, Facebook’s objective is to select the most relevant, high-quality and engaging stories to show in the News Feed. It wants to choose the best content out of several thousand potential stories that could appear in your News Feed each day, and put those in the first few dozen slots that you’ll actually browse through.
The average organic Facebook Page post sees just 0.07% engagement. To bump that up for your brand, you’ve got to learn how to signal the algorithm. You want it to know that your content is valuable, authentic, and worth serving up in your followers’ feeds.
What is the Facebook algorithm?
The Facebook algorithm determines which posts people see every time they check their Facebook feed, and in what order those posts show up.
Essentially, the Facebook algorithm evaluates every post. It scores posts and then arranges them in descending, non-chronological order of interest for each individual user. This process happens every time a user—and there are 2.9 billion of them—refreshes their feed.
Facebook says Feed “shows you stories that are meaningful and informative.” As of 2022, the Facebook algorithm figures out what those stories might be using three main ranking signals:
Who posted it: You’re more likely to see content from sources you interact with, including friends and businesses. Type of content: If you most often interact with video, you’ll see more video. If you engage with photos, you’ll see more photos. You get the idea. Interactions with the post: Feed will prioritize posts with a lot of engagement, especially from people you interact with a lot. Each post is ranked based on these main signals to determine where it appears in your feed.
In 2021 Facebook releases new details about its algorithm and gives people better access to their data. Here’s their explanation of the algorithm in 2021.
How the Facebook algorithm works in 2022
First up, News Feed is no more. What you see when scrolling through Facebook is now just called Feed.
Facebook says, “people on Facebook value accurate, authentic content.” They also specify that the types of posts people “consider genuine” will rank higher in Feed. Meanwhile, they work to reduce the ranking for posts people find “misleading, sensational, and spammy.”
Instead of sharing a video from other pages or from YouTube, you can make your own videos and also create your own stunning animated content and upload them directly to your Facebook page.
I will share with you 10 awesome tools you can use to get the results you want.
1. Facebook LIVE videos are definitely getting priority organic reach from Facebook.
2. Canva This is a easy-to-use tool loaded with enough features and functionality that anyone can create a variety of engaging content that gets shared. It is a free graphic-design tool website, that has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. The tools can be used for both web and print media design and graphics. This is my favorite!
3. Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that help tell your own story.
4. Lumen5 is an excellent example of a content production tool that stands out in marketing. This is because the content created with this social media content creation tool is generated using artificial intelligence (AI). You can paste a link, select a template, or write your script, and their algorithm will identify the finest graphics and audios for your story. Video editing will no longer be a time-consuming operation; instead, it will be automated to meet your specific requirements. This social media creation tool is worth considering since it might help you stand out from the crowd.
5. Snappa is a web application that, as the name hints, allows you to make online graphics quickly. Small enterprises can use the tool to produce visuals for social media, emails, blogs, ads, and even infographics. Snappa will rapidly become one of your favorite tools if you don’t want to waste time on things like choosing the proper image size or looking at a blank screen. Select from a variety of designs, add photographs from their high-resolution stock image library, and apply effects in a matter of seconds.
6. Ripl is a mobile app that creates eye-catching animated posts, great for quotes animation. It allows you to create Canva-like images, but with animated features.
7. Piktochart is a beginner-friendly infographic maker. With the help of easy-to-customize templates, one can enhance the external and internal communication of their business as a visual content creator. Piktochart allows you to customize infographics by uploading fonts, custom color palettes, etc., with its easy-to-use editor. It also offers a free library of graphics, design components, and templates, ending your daunting search for high-quality images available for commercial use.
9. Relay, the fastest and easiest way to create branded visual graphics. Automatically create a consistent look for your brand without even trying. The more you use it the better it gets.
10. Giphy is your top source for the best & newest GIFs & Animated Stickers online. Find everything from funny GIFs, reaction GIFs, unique GIFs and more.
There are tons of good marketing resources out there, those are the ones I use the most. Play with them and share stunning quality content to get more engagement in your Facebook Page post.
Please share this information to help other small business owners like you!